about whollygrail

what is whollygrail?

At Whollygrail, we work together with our customers and their families to make the biggest impact we can through conscious lifestyle choices. 

With a conscious mindset and a clear focus on people and planet, we use our SOURCE principles to both design and curate the most ethical and sustainable products possible, that promote better health, support local and developing communities and minimise our impact on the environment. We share practical information and tips to create healthier environments and live consciously in today’s world, expose the commercial marketing myths that can be misleading and support both local and developing communities with our changemakers program.

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 we’re committed to healthier families

In response to feedback from families navigating chronic health conditions like our founder Danielle Butler, along with our Store, we’ve introduced a bespoke service for families needing support to reset their lifestyle due to illness and health concerns. There are common principles to creating the healthy environment your family needs to thrive, but all families and lifestyles are different. Our bespoke service means your needs are considered, with solutions that fit into your life. You can learn more and organise a booking, here.


the bigger picture

Our focus is to provide easy solutions for households to create healthier environments for their families to thrive. It’s our commitment that Whollygrail choices are better for your family, are better for all of us and for our planet. We’re a small and committed team with a shared vision of tackling all the big issues like climate change, poverty, modern slavery, environmental pollution through waste and contamination, lifestyle related illness and disease.

We know that real change comes from making daily choices that support solutions to these issues and being active in holding big business and governments accountable for their action, or inaction. 

We’re working towards a better world for our children, and all children – for all of us. We’re the same people who are excited to fill your orders, appreciating your support in our mission. We respond to your queries, we’re the faces you’ll meet at an event and the same ones who love to have a chat on the phone!


keep in touch

We’d love to share more with you. The best way to keep in touch with what we’re doing, new information and exclusives is through our online community. You can join .

When you’re ready to play bigger, our Whollygrail Store is the way to live a beautifully healthy, conscious lifestyle with ease and grace.

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For Australian orders only